Every career challenge revolves around these questions:
- WHO is your target group? (If the answer is ‘every company,’ start over.)
- HOW will they know about your skills and expertise?
- WHAT communication are you spreading via social media, articles, interviews, and blogs?
- IS that communication relevant to your target group?
- WHERE is your target group located? Are you there too (and active?)
- WHY are you the best (the only?) choice for the need?
- WHEN are you going to take ‘that’ action?