Ah.. we’re in 2016. Creating an app has never been quicker + easier than now!
If you have about US$5k and access to a good app developer, you can create an app.
At the same time, creating just an app does not matter much: In 2008, just creating an app was enough but today it would be half-witted to expect that.
Now, people have enough experiences to differentiate between an ordinary app and a great app.
People have good options to get their things done. More than one option in most cases.
When people did not have options, creating an ordinary app worked well. Not anymore.
Imagine that you’re traveling in a desert and you’re extremely thirsty:
You are halfway and you do not have a drop of water in your water bottle. You have been searching for a water source but you haven't found one yet. A group of villege-men passes by and you ask them if they can offer you a glass of water. They want to charge $500 for a glass of non-purified water which has sand particles. You pay them and drink water. What if you're in your hometown with abundance of purifie water at your disposal? You ignore villege-men's offer, don't you?
In the App World, users have an abundance of purified water :). They’ll ignore you if you offer them dirty water. An ordinary app is like dirty water; a great app is like purified!
Here are the 3 Ingredients of Creating a Great App
I reiterate – the below 3 are the ingredients of creating a great app:
- Attention to UX: Attention to UX will make the app more relevant to the user.
- Continuous testing: Continuous testing will instill the right habits for your app success.
- Measuring the right metrics: Measuring the right metrics will tell you how you’re doing against your app success goals.
A great app is made with users in mind, tested continuously and measured against the right goals.
A great app also means that the life of people associated with creating or consuming the app will be great. Users want it so their needs are fulfilled. Since users use it more, founders make more $$$, and since startup and its founders make more money, the programmers get to spend a lot of time on the hacktivities that make them happy :).Great App = Great Life: for Founders; for Programmers; for Users! #startups #ux Click To Tweet
If you learn to make an app great, you learn to better your life. This is no exaggeration!
How to Create a Great App
The process of making an app great is the process of making anything great: may it be a strategy, customer service, organization management, personal leadership, writing skill, or a relationship!
The reason it is so difficult to focus on these 3 important ingredients is that it requires you to acknowledge that your original execution was imperfect.
Is unconditional commitment to continuous improvement a part of your startup vision?
If not, it is going to be more difficult. If yes, you have an edge. Leverage it!