What is your secret?

“Three may keep a secret, if two of them are dead.”

~ Benjamin Franklin

These ancient words hold true even in today’s world of great transparency, clarity, and intelligence.


Because, by design, business means the creation of value and creation of value in today’s age has become easier if you have access to information.

Especially for digital businesses, it is easy for people to “copy” your value creation process because of the nature of the digital.

That is why you will see people who keep talking about transparency and clarity, insisting others to sign NDA and have private discussion areas.

Sometimes the secret is your way of “seeing” the world.
Sometimes the secret is a proprietary algorithm.
Sometimes the secret is your use of empathy as a tool.
Sometimes the secret is your boring niche.

When it comes to investing in a business, I look for founders (and their second line leaders if they have them) who know the secret of their personal fire and the secret of their business and when that will be no longer a secret!

This clarity can make or a tank a business.

How to hire a consultant?

If you are thinking to move to a new city, it might make sense to spend a week or two at a hostel room in downtown. 

The hostel won’t offer the five-star accommodation and won’t offer the best of the best comforts, but you will get to know about the realities of the city when you stay there.

And during your tenure with the hostel, you will understand more about the city than you would if you stay in a good hotel and try to find a place to stay in the evenings and during the weekends. 

The same logic applies when you are on a lookout to hire a consultant or an advisor or an expert.

It’s comfortable to hire a consultant whose company has a fancy website. It’s comfortable to hire the consultant who has been referred by your brother in law. It’s comfortable to hire the consultant who has “pleased” you in the initial discussion.

But unless you have experienced working with them on a test/pilot project, it all assumptions. 

If you are hiring a consultant, advisor or an expert, experience him/her for at least an hour (or preferably, a day) and work on some real task(s) together. 

Sure, it is difficult to produce any tangible result within an hour or a day but observe the process: it doesn’t matter if you ask silly or intelligent questions, just have him come up with his own perspective to the solution of the problem you have directly and/or indirectly described.

Observe what you feel. This is more or less what you are going to feel while working with him. 

If it is too much uncomfortable, he might not be the consultant you want to have on your project.