Marketing

There are 6 posts filed in Marketing (this is page 1 of 3).

Don’t let her go

Each one of us has a special someone whom s/he wants to keep in life no matter what.

But this post is not about that special someone. This is about something that is critical to have if we want to keep that special someone in our life. Yes, that is $$$! 🙂

Watch this 2:45 secs short ad-film starring Amitabh Bachchan, Isha Kopikar and Kangna Ranaut amongst others.

This ad film is a great example of how two totally separate concepts can be connected to make an emotional impact.

This ad film has a simple message: Cleanliness is Godliness. The way they have delivered the message is awesome!

The Ad shows some specific use cases of how a common person does not care much about cleanliness at the same time s/he is worshiping Goddess Laxmi.

The punch? Immediately after the act of uncleanliness, Goddess Laxmi goes away. The hashtag then reads #DontLetHerGo … pretty interesting way of communicating that if you don’t keep your surroundings clean, you will get poorer.

And no one wants their richness, no matter how little it is, wants to go away.

Lessons:

  1. You can connect two different dots to communicate an impactful message;
  2. Provoking emotion is a great way to cause the change;
  3. When the legend – Amitabh Bachchan – appeals in his touching way, “It is now time that we all come together to make India a dream country…a clean country so please support this cause!”, people like me cannot stop themselves from not only sharing the film but writing a thing or two about it!
  4. Great marketing is what invokes people’s emotions … if the message comes from a legend, people will listen to it with bias. Bias is one of the most powerful marketing tools!

Ok, so we have learned a thing or two from this impactful Ad now let’s make our homes, offices, and surroundings clean and #DontLetHerGo 🙂

Educate without a bias

I won’t believe what you’ll “market” to me.

I won’t believe what your other clients say about you in their video testimonials that I see on your website.

But I will believe if my close friend recommends you.

I will believe if I “tell” myself that you’re great.

How would you let my friend recommend your product? How would you let me believe that you’re great?

Friendship is based on trust. No trust = no friendship.

Why should I trust you? Why should I believe that you do not have any wasted interest in “educating” me about a subject around your product?

In the connection economy, every smart business would educate the mass about how their product is great at solving problems. Nothing hip about it.

The thing called “education” loses its impact if it is done with a bias.  Education is not a sales technique but still, we do that. Consider the following:

  • 21 SureFire Ways to Bring Your WebSite on Top – Guaranteed!
  • Why You Should Hire a Full-Time PHP Developer in India for Your Next Web App Project?
  • If You Are Not Using XYZ App, Then You Are Not Using Mobile (Really!)
  • Why ABC Political Party is Clean and How Another Party is Ruining the Country…?

I’m sure you would have read hundreds of such headlines … in blogs, in videos, in almost every imaginable media out there.

Education has to be neutral. It cannot be biased and recommend your own product inside the body of the content. If it does, people get it. And they don’t believe in what you say.

If you want to educate people, educate without any wasted interest. Educate them because you want to share what you know. Educate them because they need to get what you know. Educate them because they want to listen to what you have to say.

That builds the trust and people will give you permission to sell your products, service, and ideas. To them, with a positive bias. Not easy to earn.

Easier said than done!