My App Vs. Their App

When you say “my app” and they are “my userbase”, you’re concluding it wrong.

Your app is not your app and your userbase is not your userbase.

For example, I use WhatsApp and WhatsApp is my app, I don’t care if it is from WhatsApp Inc. or some other company.

I would not write about WhatsApp here if WhatsApp Inc. would have asked me (or bribed me in whatever form) to write about it.

I write about WhatsApp because I consider it mine. It solves my problem and just for $1 per year. (Update: they stopped charging even $1 now)

Do you see the point?

Still, most App developers don’t get it. They want everyone to download the app and share their positive feedback.

Techniques to market your App would work only when your target userbase would consider your app, well, “their” app.

Don’t get fooled by apparent momentum that your aggressive marketing techniques might bring. In your heart, you know whether your app is your user’s app or not.

Your App is not yours. Your userbase is not your yours. Action happens only because of your target user’s love towards something that they want to do.

Every App Marketer wants Action (and Calls to Action) but only a few know what it takes!

Don’t prove yourself

If you’re good, good. If you’re not, you’re not.

What’s the need of proving it to someone else?

People who need to know that you’re good, already know it and others just don’t care.

Your work is NOT to prove yourself. Your work is just to do your best work.

When you work to prove someone what you have done or what you’re doing is right, you work very differently. And, certainly, you are not at your best when you do that.

Proving yourself is defensive. Proving yourself requires a lack of faith in yourself. Proving yourself is an unconfident behavior.

Instead, see what you can do to produce your best work; what you can do to get out of your own way; what you can do to smoothen your actions…

Actions matter.

And, here comes my favorite thought:

No actions, no results. Everything else is commentary.

Now, don’t mislead the proof thing with marketing, which is a leadership act. Marketing something is not proving. Marketing something is educating people about the existence of your work.

However, only a few people in marketing get that. They tend to prove that their products or services are the best. Best marketing, as I see it, is to put in your best efforts to make your products or services great and then just educate people about it.

If it is the best then people would want to have it, wouldn’t they?

If your marketing requires you to prove that your products and services are great, then something is wrong. Fix that, instead of investing your energy in proving the wrong thing.

Focusing on something is good only when the point of focus is right. Hence your focus should be your best work, not proof.